The Beverly Hills Playhouse acting school offers Young Acting Classes for actors ages 7-18. The class is taught by Emmy Award Winner Melissa Hayden, and incorporates scene study, exercises, as well as information forums for both parents and young actors.
The BH Playhouse wanted to create an informative video that highlights the talent and experience of the teachers as well as the principle-centered method of instruction. It was important to the client that our final product maintain the prestigious brand image that the BH Playhouse has earned, and also that we inform potential new students about the richly supportive and fun environment the instructors create.
Emmy Award winning actor Melissa Hayden discusses the Beverly Hills Playhouse – Young Actors and Teens class and her goals for helping to create confident and empowered individuals.
In order to determine a direction for this piece, we first attended several classes and shot class coverage. We wanted to use the existing stage lighting and allow a raw documentary-style feel to the footage.
Next we cut together a first draft of the class in action to an energetic orchestral soundtrack. Our goal was to delivery the energy of the class and show some of the talented kids in action, while also maintaining the prestigious feel.
Upon client review we learned that there were hits and misses. We had succeeded with matching the feel of the class, but the action of the class without proper context fell short of the client’s goal to be informative. A second draft was then produced that leveraged an interview with Melissa. Now classroom action could be shown as B-roll in proper context with what Melissa was saying and helped to further solidify the clients deep-rooted principles for enriching the lives of their students. The soundtrack was revised and toned down to serve more as atmosphere and the final product was accepted.