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by Marc Hustvedt on May 28th, 2009

So what are the secrets to a successful web series? A new research report out from London-based Futurescape sets out to answer just that. As everyone from advertising execs, studios, digital agencies and of course content creators try to figure out what why some web series have become break out hits, while others languish in obscurity.

The researchers framed their findings with a four “step” model based on their analysis of top web series.

1. Match advertisers with the show and its community
2. Engage with an enthusiastic community
3. Inspire engagement via charismatic figures
4. Co-create the show with the community

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