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New Media News U.S. Online Video Viewing Surges 13 Percent in Record-Setting December
| U.S. Online Video Viewing Surges 13 Percent in Record-Setting December |
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| Monday, 11 August 2008 16:25 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Americans View 14.3 Billion Videos during the Month as YouTube Paces Growth RESTON, VA, February 4, 2009 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released December 2008 data from the comScore Video Metrix service showing that U.S. Internet users viewed a record 14.3 billion online videos during the month, representing an increase of 13 percent versus the previous month. YouTube led the growth charge, accounting for 49 percent of the incremental gain in videos viewed versus November. Google Sites Adds to Lead in Video Market Share In December, Google Sites once again ranked as the top U.S. video property with 5.9 billion videos viewed (41 percent online video market share), with YouTube.com accounting for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second with 445 million videos (3.1 percent), followed by Yahoo! Sites with 330 million (2.3 percent) and Viacom Digital with 291 million (2.0 percent). Hulu continued its growth trajectory, climbing 6 percent versus November to 241 million videos viewed.  Top U.S. Online Video Properties* by Videos Viewed December 2008 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix Property Videos  (000) Share (%) of Videos Total Internet 14,318,722 100.0 Google Sites 5,905,854 41.2 Fox Interactive Media 444,865 3.1 Yahoo! Sites 330,025 2.3 Viacom Digital 290,558 2.0 Microsoft Sites 247,903 1.7 Hulu.com 240,585 1.7 AOL LLC 197,135 1.4 Turner Network 183,948 1.3 Disney Online 148,434 1.0 ESPN 102,542 0.7 *Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video. Google Sites Surpasses 100 Million Viewers in December Nearly 150 million U.S. Internet users watched an average of 96 videos per viewer in December. Google Sites surpassed 100 million online video viewers during the month, representing two out of every three Internet users who watched video. Fox Interactive ranked second with 56.9 million viewers, followed by Yahoo! Sites (42.8 million) and AOL LLC (31.5 million).  Top U.S. Online Video Properties* by Unique Viewers December 2008 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix Property Unique Viewers (000) Average Videos per Viewer Total Internet 149,587 95.7 Google Sites 100,092 59.0 Fox Interactive Media 56,895 7.8 Yahoo! Sites 42,761 7.7 AOL LLC 31,522 6.3 Microsoft Sites 29,534 8.4 Viacom Digital 27,370 10.6 Hulu.com 24,572 9.8 Turner Network 20,499 9.0 Time Warner - Excl. AOL 17,294 2.8 CBS Corporation 14,840 3.7 *Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video. Other notable findings from December 2008 include:
About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo. Contact: Andrew LipsmanSenior Analyst comScore, Inc. 312-775-6510 This e-mail address is being protected from spambots. You need JavaScript enabled to view it |
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| Last Updated on Wednesday, 01 April 2009 08:08 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
 
