Brands like Home Depot and Red Bull are using TubeMogul to launch themselves into the same realm as media companies. 

Mark Rotblat, VP of Sales & Marketing at TubeMogul spoke with Andy Plesser of Beet.TV last week at the Advertising 2.0 conference in New York.

He notes that media companies such as Revision3 and Next New Networks widely use TubeMogul, but the distance between entertainment and product advertising is becoming smaller as brands begin to use the distribution service widely.

Rainbow Media’s IFC.com plans to introduce an original Web series each month from July through November, the company told Beet.TV.

Online video news and review site Tilzy.TV plans to host a Web video upfront for Web shows and media buyers in early June in New York with Generate CEO Jordan Levin slated as the keynote speaker for the event. The event is designed to showcase the top Web shows for brands and Tilzy expects media buyers from most major media agencies to attend. The June 9 OnFronts will also include presentations from digital studios such as My DamnChannel, Next New Networks, Revision3 and others. For all the details on why this matters and how it compares to other digital upfronts, check out this weeks edition of the New Media Minute.

Digital Hollywood Content Summit
May 5, 2009
Santa Monica, California

The Return of the Sponsor: Programming Brand Integration Keeping production budgets afloat with the help of Corporate America.
David Norton, VP Brand Integration, Ladder Up Media
Mark Vega, Of Counsel, Luce Forward and Co-Founder of Omelet
Josh Bycel, Co-Executive Producer, Psych (USA Network)
Adam Armus, Executive Producer, Heroes (NBC)
Daniel Harris, Chairman & CEO, MediaPass
Brian Seth Hurst, CEO, The Opportunity Management Company, Moderator
Presented by the Academy of Television Arts & Sciences.

With the audiences relatively small for original Web video, the opportunity for producers and distributors to make money will come from brand messages and product placements "baked" into the video, says Jigar Thakarar, Director, Web Original Content Strategy at CBS Interactive.  (You will find his comments 2:30 into this clip.)

Also in this segment, Revision3 CEO Jim Louderback explains how his company is finding success with sponsor credits within episodes.

This video was shot at the Beet.TV online video roundtable at Stanford last month.

Update: Mike Shields over at Mediaweek has a story up today about MommyCast getting a big contract from P&G for a webisode series.

Are online video metrics a blessing or a curse? What type of tools and features should surround your online videos? How are Hulu and YouTube doing and who will win? Author, thinker and social media visionary Charlene Li, author of Groundswell, shares her thoughts with the New Media Minute this week.