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New Media News Relevant Video "Big Money" for Original Web Video will come from Brand Integration and Product Placement, CBS' Jiga
| "Big Money" for Original Web Video will come from Brand Integration and Product Placement, CBS' Jiga |
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With the audiences relatively small for original Web video, the opportunity for producers and distributors to make money will come from brand messages and product placements "baked" into the video, says Jigar Thakarar, Director, Web Original Content Strategy at CBS Interactive. (You will find his comments 2:30 into this clip.) Also in this segment, Revision3 CEO Jim Louderback explains how his company is finding success with sponsor credits within episodes. This video was shot at the Beet.TV online video roundtable at Stanford last month. Update: Mike Shields over at Mediaweek has a story up today about MommyCast getting a big contract from P&G for a webisode series. |
 
