Rainbow Media’s IFC.com plans to introduce an original Web series each month from July through November, the company told Beet.TV.

In an interview at his New York office, Michael Depuy, director of product development, said the Web original slate is part of the media company’s expanding efforts in video across all platforms. “Video is the vital aspect of our Web strategy. All of our brands are continuing to produce more video exclusively for the Web," he said.

That's why AMC recently introduced a video-centric iPhone app for its show “Breaking Bad,” he said. In addition, Rainbow Media has signed development deals with creators found through user-generated video submission contests.

Read the complete article here >>