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Ad-Supported OTT Isn’t A Fad, It’s The Future

Much has been made lately about the amount of programming people are watching via ad-free OTT apps on connected TVs and how this signals the death of television and/or the death of advertising.

But a closer look reveals that a significant amount of what’s being watched on OTT apps is ad supported and not just via Hulu. That’s causing the industry to reevaluate both the impact of connected TV apps and the future of the television ad business in general.

Get the rest of the story here at Forbes.com.